Design Exploration

Jeff Kaczmar

This was a website designed for Nike Air by Big Spaceship. This is a unique experience where the user is directly interactive with the website. It has a futuristic surreal feel and trance like music in the background. The section that I was most impressed with was the running on air. You can click on a couple choices, ball on air or run on air. A movie clip then takes place and you are focused in on the character as they leave society and start running on air. Immediately some rhythmic music plays and you can control the scene of what is going on by hitting different buttons on your keyboard. Various designs and effects come flashing in and out of the stage with each hit of your button. You become apart of the action that is taking place. The music also effects the overall feel of the site. This site has one many awards from the Flash Film Festival, New York Festivals, Future Marketing awards, Pixel Awards, and Favorite Website Awards.