New Media Exploration

The conventional ways of displaying digital images in 2D format may see a change in the near future. For several years now, there have been developments toward creating holographic videos, which would have a huge affect within the technology realm, including advertising, home entertainment, and even within business applications. Although holograms are extremely complex in nature and have until now been high in cost, they continue to be a compelling alternative to traditional 2D images. Holograms, such as the one in Star Wars where Princess Leia pleads, “Help me Obi-Wan Kenobi,” may not be so far fetched after all. Within some of the articles that have touched on this topic, there has been speculation that this will be the future of technology. According to NPR, for example, scientists have come one step closer with a new holographic display. Another group of researchers at the University of Cambridge is making strides on holographic technology that will power a new generation of pocket-sized digital video projectors. There have even been attempts to create holograms for advertisements on billboards, too. This sort of technological advancement could establish a very promising mode of communication.