Design Exploration-Garth Sturdevan

Be Kind Rewind Movie Web Site

This very interesting and fun site was designed by Tequila. It's seriously funny and clever and done in Flash. The theme of the movie is apparent in the website. The movie is directed by Michel Gondry and follows the plight of two video shop workers forced to re-film their library of classic flicks. Jack Black's character apparently becomes electrically charged and inadvertently wipes all the VHS tapes in his vicinity, and by the looks of this site he's gone and wrecked the web too. The official site is from Australian agency Tequila and it pokes fun at one of the internet's biggest brands. We see shots of the cast flying about as the site is 'wiped' from existence as funny Flash error dialogs pop into view before a reconstructed Google searcher is pieced together from penicl sketches and plasticine. You can even 'Swede yourself' into a movie (sweding is re-making something from scratch using whatever you can get your hands on." Reload the homepage and different images will appear too! This is a very clever and well done site that successfully interprets the film.