New Media Exploration - Modular Cellphones

For my blog on new technology I'd like to introduce the class to modular cellphones. Dov Moran originally created a usb thumb drive company, which he later sold to sandisk for 1.5billion dollars.
Sometime later he hooked up with an Israeli startup company Modu and together they've created the worlds smallest cellphone.
The really neat thing about this device is thats it's not just a cellphone. The actual phone is smaller then a credit card, but the really neat thing about it is that it installs into other devices. Specifically "jackets". So with the cpu of the modu cellphone it can slide into jackets that are car stereos, gps systems, mp3 players, etc. The nice thing about this is the price of the jackets is some what cheap. While the phone is expected to be around $200-$300 retail the jackets should be $20-$80.
Having sold cellphones for sometime I can see how this product will really take off. Unlike the iphone and other devices that try to fit as many gadgets(often not well) into one device as possible, this gives people the chance to custom make their own. Jackets are also simple to make and will be picked up by many 3rd party companies, so not only will they be cheap but unique. Also every few years people change contracts and now you won;t need to change your phone every time also or so people are expecting.
This product is expected to be out sometime next year and will be available in Russia at the end of the year. Here is a teaser - V

Modu