Exploration -Cross-Market Advertising

                                                            Effective Interactive Cross-Market

                  Advertising

SBE has taken Cross-Market advertising to a new level, Los Angeles based and driven by CEO Sam Nazarian, it has three major divisions which effectively bring the interrelated world of modern hospitality,restaurants,special events,nightlife,real estate development and film production all together for the connoisseur of LA.

SBE acquires,develops and manages hotels, restaurant, nightlife and real estate through specialized divisions,and together with Bolthouse Productions and elements Films,the three operate in "synergistic equilibrium". SBE has already moved beyond So.Cal and many target markets in line with the upscale consumer it targets.

http://www.sbe.com/will welcome you to its home page with a pleasant skyline view of downtown Los Angeles created with flash and 3-D animation.There you may navigate through the street and enter any storefront that interest you. Once inside a division you will then be able to sort out where to go and can visit the location by link.Here you are able to plan dinner the night out,or find a film of interest. IT`s almost as if you have a private concierge at you fingertips.

By Patricia Brady