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Wednesday, October 01, 2008

New media Exploration: Flash To Go


http://flashtogo.com/google.htm

FlashToGo

While searching for Flash sites to evaluate for this blog, a site that promised to allow “non-tech” users to build, “edit, update, and publish” flash websites with ease caught my eye. “FlashToGo” is, of course, an e-commerce site, but the website is well designed, quick to respond and offers endless free trials of some of its tools.

The intro page is a clever animation of a “talking head” hyping the product along with basically the same information in print. The animation is well done and responds to the mouse even after the character has finished speaking.

The website itself is clean and easy to navigate. Most of the links are very quick to respond. The “test drive” pages are easy to understand and choices load and reload quickly. You don’t have to join or sign up to try the free test drive.

Of course, even though there are a multitude of choices, you can only have so many combinations and your own creativity isn’t involved much, but this site is aimed at businesses that want a savvy web presence quickly without needing the software or the Flash knowledge required to use it.

The variations you can play with are based on good sound design principals, and you can change small areas of color and add music to your site design.
I found it a good idea stimulator to use as a jump off point for future projects.

I also think it’s a wonderful, and in my opinion, fairly priced option especially for small businesses that want to get a professional looking website up and running in a short period of time. I’ve seen other sites and software that promise to do the same thing and they fall short in terms of design, flexibility and user experience.

The support section is easy to find and helpful. I am most impressed with how the site uses Flash itself to become a website that generates websites! “FlashToGo” has been offering this service on the web since 1998, and if it continues to put creativity and technology to use as effectively as they have thus far, who knows what the future holds!


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