Studio/Artist Exploration: Bigman

Bigman, Brazil, Sao Paulo - founded 2007.

A creative agency for traditional and new Medias.

Clients: Nestle, DEWALT, Toriba Hotels Brazil, Black & Decker

I was attracted to this particular website because I find it original and imaginative. As I am also a fan of typography, I enjoy very much the layouts, colors and sizes of all the words and sentences in this site. The idea of getting the visitor involved in a playful manner of looking for information is well received in that it is an easy task. By looking for information such as Client List, Contact, About Us etc. one stumbles on additional links to all kinds of different websites for a purely humorous mission.

The color choices are superb in a sense that they are hip and innovative and they are used effectively with a strong bold color such as black. The contrast of black, white and the hints of color splashes create a luminous effect within shimmering harmony.

This site offers bold elements in design & layouts and is visually appealing and interesting.
The concept of the design is a “big man” filled with words which lead to information about the company and links to all kinds of other websites.

The main theme of Bigman is carried throughout the site and thus it maintains its artistic elements from the beginning to the end and back.

With the use of flashing colors and moving text elements, they brilliantly created balance and structure within interesting chaos. The various text elements with vivid colors offer great contrast and add to the visual interest.

Even though the main element appears to be loaded with massive content, the website is not cluttered, but rather structured and organized. The few items on the navigation bar clearly appear on the main element with easily understood symbols and the process of finding information is straightforward.

A typography masterpiece.