Studio Exploration: EVB

http://www.evb.com/

EVB is an advertising agency based out of San Francisco and founded in 2000 by Jason Zada and Daniel Stein. Over the past 8 years they have grown from a small interactive shop to a full service agency building a reputation for creative edgy Flash work with strong video integration. Through this digital media they are able to create persuasive and effective Ad campaigns, and websites.

Unlike most traditional advertising agencies EVA handles all creative production in-house. In addition to strategy and writing teams, it can shoot its own videos and build everything from websites to complex online applications.

In order to effectively reach their target audience the agency stays up to date with the current trends and culture. The designs are visually appealing with well-polished graphics and videos. The concepts are well executed through the professional and highly creative usage of flash and other digital medias allowing customers to engage with the brand.

Some of the eye-catching features include downloading songs, playing music and games, watching video footage and interactive buttons.

The client list includes: Good Year Tire, office Max, VO5 Chriss Angel, 2K sports, Adidas, Microsoft, Old spice and more.

Some examples:
Adidas: Dream MLS
http://www.adidas.com/us/campaigns/mls/content/default.asp
This site incorporates strong use of video imagery combined with vector images. The videos are used as buttons and movie clips.

Old Spice: When she’s hot
http://whensheshot.evb-archive.com/
This site uses an interactive video that allows customers to create their own video choosing the music and imagery. The Flash based video mixer has similar capabilities to that of Garage band.

Microsoft: Mrs. Dewey
http://www.msdewey.com/
Mrs. Dewey is a Search engine that plays prerecorded movie clips of a female actress to entertain you while searches are being performed.