Design Exploration 2 : quitdoingit.com

For my second design exploration I took a look at quitdoingit.com. Quitdoingit is a site which is supposed to be an interactive way for smokers to learn about the many different reasons to quit smoking. (Just for the record, I could really care less if a person smokes. I don't like smoking, but I won't negatively judge a person if they do.) This site is entirely driven by flash, and gives a real sense of "depth".

The interactivity of the site revolves around you, probably a smoker, visiting a research lab dedicated to learning about the ill-effects of smoking. The lab itself is designed to look very futuristic, with a very plain, white environment. It almost feels like the inside of a Rebal Alliance ship from Starwars. The navigation is within a floating robot ball thing that displays the navigation options on a screen once you click on it.

The designer definitely took advantage of flash's transparency ability. The site uses video of real people to present the information to you as they walk across the futuristic environment. Out of the many sites I've seen do this, this is by far done the best, with the most seamless transitions.

I liked this site alot because it truly gives the user/viewer a great interactive experience. This site is not easy to find something specific, it's not about that, its strictly experience design, and it does it well. Whether or not it actually helps a person to quit smoking is another story.