Studio/Design Exploration #1

I have chosen to research the multimedia design studio entitled, Sandstrom Design. Their website is www.sandstromdesign.com I found this studio by way of the Tazo Tea website www.tazo.com. Sandstrom is responsible for the branding, identity, package design, advertising, and the website. I have known about this site for a long time, but it still pops into my mind as an amazing interactive site.
Sandstrom Design is based in Portland, Oregon. They have an extense client list that reveal many big name companies. This design studio has won many design awards and is well respected in the design community. Although, trying to find examples of what they have done, or making sense out of your first time on their website is very frustrating! Their website, or his website (depending on how many people other than Jack Peterson work there) is very simple and easy to navigate, but the content is setup to toy with the viewer. It will make you play little games and leave with not much more information than you came their with. And this is a very interesting point; some of the biggest and most prestigious design studios do not reveal their work, or publically promote it; they leave it up to you to have already seen their work, or for clients to already know what they are capable of. Kind of a word of mouth approach or a trail of bread crumbs; letting the clients find Sandstrom by researching something they like.
The Tazo site is really cool. There are so many different types of movements going on; the site holds my curiosity for fairly long time considering it is just promoting tea. You can go from researching the tea flavors to getting your fortune read. Check it out.

- Jesse Kerr -