I was both shocked and intrigued by the website www.littledeviant.com. We have all experienced the sensation of watching something that gave us a queasy excitement...a mixture of ......this is awful...in horrible taste.....but I can't look away. I could not stop playing the wretched violent games in this website only to be pleasantly surprised at the very end with something "deviantly sweet" that made me laugh out loud !

The market objective of this website is to sell scion cars. The dilema in advertising today is how to reach the demographic of the prized 16-24 year olds who yawn at most attemps to get their attention through traditional advertising. Focus groups inform us that advertising telling kids what to buy is like their parents telling them how to dress. Ineffective and just plain icky. How then to reach this age group that has literally been given school courses on the deception of modern advertising. Scion, a division of Toyota is attempting to sell inexpensive cars targeted to young people. It hopes to make a Scion their first car and build brand loyalty. The cars can be customized reflect the uniqueness of the buyer. The website attempts to use games and black humor to tell buyers to resist conformity and dull compliance. Be a little deviant.

Susan Blessinger