Studio/Artist exploration

This is an advertising agency. Leo Burnett. It is flash oriented and is the most creative advertising agency site that I have ever seen. The site begins with just the name written in cursive with a pencil lying down as part of the design. As soon as you drag over the name it explodes and your mouse becomes the pencil which you continuosly draw with the whole time viewing the site. The lettes which are scattared become your navigation choices. There is an organized navigation bar in the bottom right hand corner for those who like more structure. The site is very interactive. Each feature is creatively designed and executed. Along with clicking the different features that travel through out the letters of Leo Burnett's name, there are 4 red apples that help you you eyes travel through the site. Each apple has a famous quote by Burnett. It is also important to point out the apples are red where the type at the home page is all in black and grey. This adds interest to the design and variation which pleases the eye and lets you travel through the whole piece. While navigating through the site you never have to use the back and forward arrows. All you do is click on a blank portion of the canvas and you begin to move back where you started. This is an overall great site with top notch creativity and execution of ideas. The site is a clean design and it feels unified as a piece of art. Check it out. www.leoburnett.com