Artist Exploration

The studio that caught my attention was the Juxt Interactive Studio. It's an interactive marketing and design company based out of Newport Beach. I love their website because it's not too busy and not cluttered. The navigation is very clear and the "jeans-style" background gives the hole page kind of an urban feel to it. http://www.juxtinteractive.com/

The studio uses combined flash animation with game imagery for some of their projects (see http://www.lucasarts.com/games/thrillvilleofftherails/). The home page lead your into an interactive themepark with different interactive buttons with minigames, Souvenir-stand etc. and to build your own theme park.

Some of their impressive work was made for Target, Cherry Coke and their newest project Fizzix Gogurt that is an interactive web page catering to a very specific target group (boys 8-13). This project leads you into an interactive "Laboratory" world with funny feautures like flavor tasting and the "burp-interactive sound machine" etc. http://www.gogurtfizzix.com/

The BMW learn to drive integrates Video with Flash with great humor. The beginning leads you to a page where you can choose how your parents treated you when you were learning to drive and it goes from there. Very funny. http://www.relearntodrive.com/

The use of color in their project is very thought through and is used all throughout the whole page. The overall simplicity or better contemporary style of the studio is what makes it work for me. The studio has won several wards for their web pages including best of show, bronce in the 2008 Service Industry Advertising Awards etc.