Many designers have found a rigid focus on usability design stifling to creativity on the Web. The incorporation of experimental navigational systems, animation, sound, high-end graphics, and multimedia elements are often left out of sites who focus on fast-loading pages and making things as easy as possible for the user. However, as broadband connections become increasingly common, so too have many designers become increasingly interested in creating user experiences on the Web; sites where users can do more than simply read a brochure or shop at a store. Companies and designers are discovering that the Web can also be a place for drama, emotion, and a branding experience. Such designers are working in a relatively new design area sometimes called "experience design."
In your own words, define experience design. What considerations would be important for you as a designer if you were designing a site that focuses on "experience." Can you find a site that is a good example of experience design? Why is it a good example and how does it differ from other sites? Like debates between form and function, designing for experience and designing for usability are frequently put at odds. Why is this? Do you think they are mutually exclusive? Or, can they co-exist in design?
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Possibile points: 20 points