Studio Explorations – 4 Degrees of Separation

I saw these on TV the other night, stopped me mid-chapter of the book I was reading to watch it, very amazing work. What I like about this spot is it’s isometric approach, the attention to every little detail, the colors, the music, the mix of live production and animation. I was immediately curious about who did them, how they were done and set out to find out. Along the way I discovered a trail that led right back to Goodby, Silverstein & Partners, numerous amazing sites, and work that goes around comes around. Each studio listed below has their own creative flash website that I'll leave you to discover on your own.

Goodby, Silverstein & Partners – www.goodbysilverstein.com
Comcast turned to the Creative Agency of Goodby, Silverstein & Partners located in San Francisco. Some of you may be familiar with Goodby, Silverstein & Partners, they are the agency for a number of the explorations on this blog, Adobe (House of Cards), California, Fluid Milk Processors, (Got Milk) are just a few of their clients, along with Comcast.


Nexus Productions – www.nexusproductions.com

Goodby, Silverstein & Partners then turned to Nexus Productions’ directing duo of Smith & Foulkes located in London, for the 3D Animation & Compositing.

Chris Martin – www.mrchrismartin.co.uk
Smith & Foulkes of Nexus Productions then turned to illustrator/character-designer Chris Martin to bring this spot to life.


Unit 9 – www.unit9.com
Smith & Foulkes along with Chris Martin gave Unit 9 endless possibilities for developing Comcast’s companion website (www.comcasttown.com). This is not the first time that Unit 9 has worked with Goodby, Silverstein & Partners, they teamed up on the California Milk Processors Board, (Got Milk) to come up with the interactive production below.


California Milk Processors Board – www.gotmilk.com
So there you have it! The 4 Degrees of Separation in the Ad Biz. Comcast turned to Goodby, Silverstein & Partners, they turn to Smith & Foulkes at Nexus Productions who turns to Chris Martin for illustrations who provides Unit 9 with content for the Comcast 's companion website, Unit 9 has worked previously with Goodby, Silverstein & Partners.